Determining your digital marketing budget depends on several factors, including:

Business and industry: Larger businesses often have larger budgets, and industries with higher competition may require more investment.

Marketing Goals: Are you aiming for brand awareness, lead generation, or sales.

Target Audience: Understanding your audience helps you tailor your campaigns and allocate resources accordingly.

Marketing Channels you’ll use: Different channels (e.g., social media, search engine marketing, content marketing) have varying costs.

A common rule of thumb is to allocate 5-15% of your revenue to marketing, with a portion of that going towards digital efforts. However, this can vary significantly depending on your specific circumstances.